Lisa Diamond Rosenthal is a life & health coach, holistic healer, and energy practitioner in New Jersey helping women, men, teens, and college students with life & health challenges, emotional blocks and physical ailments. She provides emotional, physical, spiritual and mental health healing services using a powerful, multi-disciplinary approach.
While working with LDR Healing, I developed the brand through the design of social media graphics and web icons. I worked with Lisa to select and plan week-to-week content, bringing ideas to fruition and ramping up her social media presence. I also managed the media calendar, wrote captions using consistent messaging, and engaged with targeted audiences online.
I worked closely with Lisa and other staff members to completed a re-design of the website using Squarespace, in addition to designing a fresh, new business card.
Business Card Design
The goal was to create a modern and simple business card showing all contact information. The back includes a brief description of the types of services Lisa provides, in addition to the 3 areas of healing she focuses on with their respective branded icon imagery.
One project I completed with LDR Healing is a re-design of their website using Squarespace. The goal was to create a user-friendly site with cohesive branding and identity. Below are elements from the original website, before the re-design was completed.
Areas of Healing
When approaching this project, I wanted to achieve a clean, modern look for Lisa's new site that felt consistently branded across all areas. Below are some initial mock-up ideas of how I wanted to re-brand certain sections of the site.
Lisa Intro & Areas of Healing
Another area that was important to re-vamp was the Areas of Healing icons. The initial thought was to have this section next to some information about Lisa with the idea that these area are innate within her, and that she can use her gifts to help others in 3 specific areas: Health, Direction, and Decisions
Home Page - Introduction
When viewers initially go to the site, we wanted to use powerful and meaningful imagery, The first photo indicates feelings of lightness and awakening, which is the effect Lisa hopes to bring to her clients. Below that, the image of the woman with her head in her hands shows the state that many clients come to Lisa in, creating a sense of relatability.
The final website maintained many of the brand standards and guidelines that we worked to develop. We worked towards achieving a clear aesthetic, providing more information about Lisa, her services, and how she has helped many clients with different issues.
I re-designed the web icons that were used in the original site, utilizing LDR's branded blue colors and adding embellishments and details to the illustrations, giving them a more modern look.
Areas of Healing
It was important to include a page that provided more information about Lisa's background, her personal journey, and the trainings and certifications that she has obtained in the field. This creates trust and credibility when prospective clients visit the site and want to learn more.
Areas of Healing
Additionally, many people may not be completely familiar with the type of services and healing that Lisa offers. A page providing more context on the types of issues Lisa could help with, as well as how she can achieve positive results was also necessary to develop further in this re-design.
Social Media Graphics
Pyramid of Health
One of the first sets of graphics I worked on here was LDR's Pyramid of Health. The Instagram page was just starting out, and we wanted to set a solid foundation on the page that explained Lisa's healing philosophy.
I created a layout idea that clearly explained the progression of levels on the Pyramid of Health. Each level had its own pyramid graphic showing the services Lisa offers that are related to that level. Each level also had a follow up graphic that explained more in depth what that level consists of.
LDR Healing: Branded Content
Many of the posts I created were meant to share information about LDR Healing, the philosophy behind Lisa's work, the types of healing modalities she practices, and the types of issues she works with.
For these posts, I used the brand colors in most of the posts in order to keep them consistent and recognizable. For some posts using quotes from Lisa, I used stock photography and bright color palettes. All graphics here were made using Canva.