Konnettiamo focuses on the development of web realities (portals, websites, applications and the like) related to the real estate sector. The project of
greatest prominence and interest is the STUDENTSVILLE pilot.
During my time studying abroad in Florence, Italy in Fall 2018, I worked as a Visual Communication Intern at Konnettiamo. Using information that was found in Studentsville blog posts, I conceptualized a direction and aesthetic for each topic and designed the graphics in their entirety, working from photo references to create illustrations. Four of the main topics I focused on were gelato shops, pizzerias, libraries, and vintage clothing stores. I also had the opportunity to work on rebranding ideas for the Studentsville logo. In addition to my design work, I wrote and published three articles on the Studentsville blog site. Each article has over 1,300 views.
Studentsville Logo Rebranding
I had the opportunity to present ideas for re-branding the Studentsville logo. The company was moving to expand to other parts of Italy outside of Florence, so they were looking for a more general logo. The logo they previously had used the Florence Duomo, which was specific to Florence.
I tried a variety of combinations of different fonts for a modern feel. For the logo, I was tasked with creating a general house icon, and I liked the idea of working with the StudentsVille initials to create a house shape. Incorporating the S.V. into the logo would make it very unique and recognizable among competitors.
Studentville Blog Articles
My Favorite Places to Eat in Santa Croce
Traveling Abroad in Europe
Renaissance Art in Florence