East Village Physical Medicine
East Village Physical Medicine is a chiropractic and regenerative medical practice located in the East Village in New York City. EVPM has been in practice for over 30 years, and they have helped thousands of patients get to the root of their chronic pain through natural solutions.
As a the Social Media Strategist and Graphic Designer, I created all graphics for the Instagram and Facebook pages, managed the social media pages, and designed printed graphics. I proposed ideas for post themes, researched content to include, conceptualized the graphics, and designed all elements of the graphics from start to finish.
I also developed and implemented EVPM's brand through consistent font usage, color palettes, and illustration style in all graphics. Honing in on their brand and sharing consistent content helped to increase their social media presence and continues to help them stand out among their competitors in New York City.
Knee Pain Relief Program
One program we focused on promoting was EVPM's knee pain relief program. I created original graphics sharing information on an overview of EVPM's treatment process and benefits of their program, symptoms and common experiences of patients with knee pain, the most common causes of knee pain degeneration, and other relevant points.
In addition to graphics for social media, I designed a printed brochure showing all of this information.
Sharing testimonials is an important way to build credibility on social media and show that patients trust EVPM to help them get to the root of their pain and find solutions.
I developed a set of illustrations with a distinct style and color scheme to humanize testimonials and focus in on the specific areas that were being discussed in each. I also created an accompanying testimonial video focusing on patient success with EVPM's knee program.
Although EVPM's main focus is on chiropractic care and regenerative medicine, the practice focuses on whole body care in the form of nutrition, exercise, supplements, and self-care.I created engaging illustrative graphics about foods to eat and drinks to consume that are shown to reduce inflammation and boost the immune system, in addition to summer-themed stress relief tips to help reduce tension.
Platelet-Rich Plasma Treatment
Platelet-Rich-Plasma (PRP) injection therapy is a treatment that I focused on promoting through digital and printed graphics. PRP is a treatment where a concentration of platelet cells that can help in the healing process of injuries are taken from the patient's blood. By injecting PRP into areas of injury, the process stimulates and optimizes your body's ability to make new cells and heal the chronic conditions.
Because it is a relatively new and not widely known treatment, many graphics focused on informing viewers on what the treatment is, how it works, and the types of issues it treats. Graphics about PRP followed consistent color palettes, fonts, and overall aesthetic in order to create a cohesive set of posts and printed materials.
Poster showing the step-by-step process of PRP therapy.
PRP Printed Materials
Printed materials in the form of brochures and flyers sharing information on PRP services were also created. The aesthetic for these pieces all used similar colors, fonts, and style in order to create a cohesive set of graphics that also matched the digital graphics.